Neopost en route to Driving Success

The An Post Driving Success Roadshow in association with the SFA crossed the country this summer and saw ambitious business people in Athlone, Waterford, Cork, Galway and Dublin come face to face with RTE Dragon and Insomnia CEO Bobby Kerr and a host of marketing and research experts all ready to part with their trade secrets. After a dynamic four-hour session business people walked away brimming with solutions, tactics and strategies :  

  •     On how to generate more business from your customer base.
  •     On using smart marketing tactics to attract new customers.
  •     And on how others overcame the challenges also facing your business.


Gerard O'Neill - Ámarach
From Recession to Restart: gearing up for the next wave of growth

Chairman of leading independent market research agency Amárach, Gerard is an economist who writes extensively on economic trends and marketing. He’ll assess the economy’s prospects and show how you can be best positioned when it begins to pick up pace.

Leanne Papaioannou - Chilli Pepper Marketing
'Get more mileage out of your customer base'
Managing Director of Chilli Pepper Marketing, Leanne is an international marketing professional specialising in innovative customer retention marketing strategies. With inspirational SME case studies, Leanne will show how to make the most of your data - and drive more revenue from customers.

Simon Murray - Universal Graphics
How to win a Grand Prix
The growth of Universal Graphics to one of Ireland’s leading fleet branding specialists is down to targeted sales and marketing. Sales and Marketing Director Simon will share the thinking behind the Direct Mail campaigns that got them there, including their Grand Prix-winning entry from the 2009 An Post Direct Marketing Awards.

Justin Cullen - Radical
Selling Online? Get the Fundamentals Right

Managing Director of Radical, Justin is one of the leading experts in digital and internet marketing in Ireland. Justin will give a comprehensive briefing on everything from understanding the market, your website traffic and your customers to selling online, building relationships and smart ways of marketing online within a budget.

Bobby Kerr - Insommnia & RTÉ's 'Dragon's Den'
Refuelling and re-energising the Insomnia way

Star of RTE’s Dragon’s Den and Managing Director of Insomnia Coffee, Bobby will discuss what he’s learnt about succeeding, maximising opportunities and the importance of marketing in today’s climate. Hear the winning strategies that lead to Insomnia increasing turnover from €5 million to €13 million.