Multichannel Communications

What Are the Benefits of Multichannel Communications?

Technology has empowered the consumer , putting him in the driver’s seat 24/7. In other words it is the customer who decides when and how to interact during a business relationship . This could be with a bank, an insurance company, a telecommunications organization a utilities group or any other...
Managing a Multichannel Communications Strategy

Managing a Multichannel Communications Strategy

If you went back thirty years, business communications were relatively straightforward. Business critical documents, such as letters, invoices and contracts, were sent and received through the post, which meant offices were often filled with large filing cabinets and folders. However, as technology...
How to Cope with  Customer Communications Across Multiple Channels

How to Cope with Customer Communications Across Multiple Channels

Today’s businesses not only have to deal with an increasing flow of information , they also have to manage it via multiple channels and in multiple formats. However, businesses that cannot handle this effectively can end up wasting time and money on menial tasks. From repetitive data entry across...
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